Privacy Policy
Last Updated: January 2026
somethingtosmileabout.org.uk ("we", "us", "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website.
Information We Collect
We collect information in the following ways:
- Personal Information: When you interact with our site, we may collect your name, email address, and other contact details you voluntarily provide.
- Technical Information: We automatically collect your IP address, browser type, device information, and pages visited.
- Cookies: We use cookies to track your activity and enhance your browsing experience (see Cookie Policy below).
- Usage Data: We collect data about how you use our website, including time spent on pages, clicks, and referral sources.
How We Use Information
We use collected information for the following purposes:
- Analytics and website performance monitoring
- Affiliate tracking and commission attribution
- Improving user experience and site functionality
- Personalising content and recommendations
- Compliance with legal and regulatory obligations
- Marketing and promotional communications (with your consent)
Cookie Policy
We use the following types of cookies:
- Essential Cookies: Required for site functionality and security.
- Analytics Cookies: Help us understand user behaviour and site performance.
- Affiliate Tracking Cookies: Track referrals to our gambling partners for commission purposes.
- Preference Cookies: Remember your settings and preferences.
You can opt-out of non-essential cookies at any time through your browser settings or by using our cookie consent tool. Please note that disabling certain cookies may affect site functionality.
Third-Party Links
Our website contains links to external gambling operators, casinos, and affiliate partners, including Betfair. We are not responsible for the privacy practices of these third-party websites. We encourage you to review their individual privacy policies before providing any personal information or engaging with their services. Third parties may collect data independently from you when you click through to their sites.
Your Rights
Under UK and EU data protection law (UK GDPR and Data Protection Act 2018), you have the right to:
- Access your personal data
- Request correction of inaccurate information
- Request deletion of your data ("right to be forgotten")
- Object to processing of your information
- Request restriction of processing
- Data portability (receive your data in a structured format)
- Withdraw consent at any time
To exercise any of these rights, please contact us using the details provided below.
Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes outlined in this policy. Analytics data is typically retained for up to 12 months. Affiliate tracking data is retained in accordance with our affiliate programme requirements. You may request deletion of your data at any time, subject to legal obligations to retain certain information.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or have concerns about our data handling practices, please contact us at:
Email: privacy@somethingtosmileabout.org.uk
We will respond to your enquiry within 30 days.
Disclaimer: This website is for informational purposes only. Gambling involves risk. If you have concerns about gambling, please visit GambleAware.co.uk or contact BeGambleAware.org.